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Monday, October 29, 2012

Active & Motorsport collection of PUMA TIME

PUMA TIME has taken a new approach regarding watches in order to meet the aspirations of its consumers. Our products represent modern designs for the wrist rather than technical devices that merely show the time. Every style perfectly combines the influence of sport, lifestyle and fashion under one creative umbrella. To reach the broad target audience of the PUMA brand, the collection is divided into two separate segments: ACTIVE and MOTORSPORT.

The Active segment includes the Faas 200 for men and Faas 250 for women. Faas, which means “fast” in Jamaican, is a mere 9.6 mm thin, echoing the record-breaking 9.6 second 100 meter sprint, achieved at the Beijing Olympics by Usain Bolt. 

Each design comes in a wide array of colors ranging from nuanced neutrals to bright sportif pops, reflecting the emergence of the active sports look into a must-have style. Faas’ signature design is inspired by the relaxed, cool style of the world-class, record-setting sprinters and runners from Jamaica. 

It offers up-key lap and sprint-timing functions with an easy-to-read display.  The wristband design promotes breathability for ultimate comfort during your vigorous workout activities. The Faas’ features include five operation modes such as normal time, chronograph, alarm, dual time and timer; and a timer with countdown stop, countdown repeat and countdown up functions.

Another design in the Active family is called FORM. As the adage goes, form follows function. Puma Time believes in achieving standout excellence in both. The contoured Form watch proves the point in an extraordinary single form injection moulded “baby” soft silicone. 

Its face emphasizes “conspicuous cool” 3-D raised index numbers, with the signature racing form-stripe logo, running from 4 to 7 o’clock for a memorable visual result. 

Sleek, sweet and very covetable, the water-resistant Form comes in eight high-appeal colors, including nuanced Mediterranean blues and fuchsias, winter white and cloud gray, all of which play up to today’s elevated color sensibilities.

Meanwhile, the Motorsport Collection goes into fifth gear this holiday season with remarkable designs, underscored with sleek, sexy racing multifunction and chronograph engineering: the Collection is inspired by the language of modern motorsport design, which aims to keep oversized racing wheels on the ground, while moving at speed, using specialized body-shape features. 

Further, the men’s styles are offered in sharp black with a Puma red accent and the women’s in a sleek satin silver stainless steel or winter white with a  Puma red accent.  Additionally for women, the spectacular Tube watch with its glass dome “bombe” bezel is presented in a range of colorful options that look especially chic with this season’s color-driven looks.

 The highly select designs present on-trend oversized dial options balanced by specialized luxury details, including multilayered faces, multidimensional hour-mark figures, and bold-weighted IP-plated stainless steel bands.

This season, PUMA Time Motorsport collections delineate the very essence of modern style and contemporary life. 

On top, Puma Time is also proud to introduce a small but yet stellar “Motorsport Black Collection” that accentuates the purpose of design in our lives. In a world where speed is a hallmark of modern life, the language of design is a critical part of how one shapes his or her personal visual identity. The brand believes that the Transmission and Supersize exemplify how each person desires to live today.

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